Genesis HCP Incontinence Store
A Shopify‑powered ecommerce site that sells adult diapers and incontinence products to healthcare providers and caregivers. The store streamlines product discovery, ordering, and compliance for a niche medical market.
Project Overview
Genesis HCP is a fully‑featured Shopify storefront built for a specialist retailer of adult diapers and incontinence supplies. The platform targets healthcare professionals, senior‑care facilities, and family caregivers, providing a secure, compliant shopping experience for a product category that demands privacy and reliability.
Key Features
- Custom Liquid templates with Tailwind CSS for a clean, accessible UI that meets WCAG 2.1 AA standards.
- Dynamic product filtering by absorbency, size, and brand, powered by Shopify metafields.
- Integrated B2B ordering workflow that allows bulk purchases, saved price lists, and invoice‑only checkout via Stripe.
- Automated email marketing through Klaviyo, delivering personalized product recommendations and compliance reminders.
- Analytics & reporting via Google Analytics and Shopify’s native dashboards to track sales, repeat orders, and customer lifetime value.
Business Impact
The site replaces a legacy catalog‑based ordering process, cutting order lead time by 40% and increasing repeat purchase rates by 25%. By leveraging Shopify’s robust ecosystem, the client can scale nationally while maintaining a high‑trust brand presence in a sensitive market segment.